ROAM WITH THE WILLERS · FAMILY ADVENTURES · OUTDOOR LIVING · DOG-FRIENDLY TRAVEL
Living Closer to the Wild
We're The Willers
We’re a Canadian family exploring trails, road trips, dog-friendly escapes, and everyday adventures with our son and two huskies. Along the way, we partner with brands to create authentic content rooted in real experiences.
TRAVEL · OUTDOOR LIVING · DOG-FRIENDLY DESTINATIONS · TOURISM PARTNERSHIPS · BRAND STORYTELLING
Meet The Willers
Living closer
to the wild
Meet Russell, Jessie, Wolf, Babs, and Fred
Russell — Realtor · Surfer · Skier 
Jessie — Creative Director · Family CEO
Wolf — Wild child · Professional Stick Collector 
Babs & Fred — Mother-Son Husky Duo
Roam With The Willers began as a way to document our family’s adventures and the life we’re intentionally creating together. From local trails and road trips to family travel, dog-friendly destinations, and everyday moments outside, we share the experiences that shape our lives.
The content we create isn’t manufactured for campaigns—it’s rooted in the adventures we’re already having.
featured Work
Real stories.
Real adventures.
A collection of destinations, brands, and adventures we’ve helped bring to life.
Tourism Ontario
Algonquin Family Campaign
Hilton Hotels
Muskoka Stay Series
Merrell Footwear
Trail Boot Launch
Thule
Road Trip Gear Story
Parks Canada
National Parks Reels
Hydro Flask
Adventure Hydration UGC
PEI Tourism
East Coast Family Trip
MEC
Camping Gear Editorial
Ruff Wear
Dog Travel Lifestyle Series
Ready to Create?
Let's make something
worth sharing.
Whether you need UGC assets, an Instagram Reel, a full destination campaign, or a b-roll package — we’d love to hear what you’re building.
⏱ 2–4 Week Turnaround · ✅ Full Usage Rights · 🔄 3 Revisions Included · 📩 48h Response Guaranteed
We Partner With
Brands that belong
in the wild.
If your brand helps families get outside, explore more, or live closer to nature — we’d love to tell your story.
🏔️
Tourism & Destination Brands
Turning destinations into family adventures worth remembering. From provincial parks to boutique resorts, we help tourism boards and destination partners show families what’s possible.
Recent Partners
Tourism Ontario · Parks Canada · PEI Tourism · Banff & Lake Louise
🏨
Hotels & Resorts
Real family stays that feel lived-in, not staged. We document the full experience — arrival, rooms, trails, food, and the moments in between.
Brand Partnerships
Partnerships built
on real experiences.
We only partner with brands we’d bring on the adventure ourselves.
Tourism boards, outdoor brands, hotels, pet brands, and family-focused companies that inspire people to spend more time outside. If it belongs in our life, it belongs in our content.
Brands We've Worked With
Tourism Ontario · Parks Canada · MEC · Thule · Hilton Hotels · REI · Merrell · Hydro Flask · Ruff Wear · PEI Tourism · Fairmont · Banff & Lake Louise
80+ campaigns · 3.2M+ reach · Tourism, hotels, outdoor & pet brands across Canada.
What We Create
Content for brands that
help people get outside.
See Recent Campaigns →
📸
Photography
500+
Images Delivered
Lifestyle imagery, tourism, products, family travel
🎥
Short-Form Video
100+
Reels Produced
Reels, TikTok, UGC, campaign storytelling
🏕️
Tourism Campaigns
20+
Destination Partnerships
Destination marketing and travel content
🐾
Pet Brand Content
25+
Pet Campaigns
Dog-focused lifestyle campaigns
🚗
Family Travel Features
50+
Destinations Covered
Hotels, resorts, road trips, adventures
📦
Licensing
Full
Commercial Licensing
Web · Social · Paid Ads · Print
Let's Work Together
Let's create something
worth exploring.
If your brand helps people get outside, explore more, or connect with nature — we’d love to hear from you.
We work with a limited number of partners each season to ensure every campaign receives the attention it deserves.
Tourism · Outdoor · Hotels · Pet Brands · Family Travel